Bangalore Bakery
CASE STUDY
Enhance your ordering experience of customize cake from Bangalore bakery application platform. Large variety of bakery items and cakes available for all types of season and festival.
project overview
Bangalore bakery is an innovative platform designed to provide all the bakery items in details with a seamless and hassles free ordering experience, selecting and customizing the packaging facility and various cake design. It allows you to compare all other bakery brand’s item’s that suit your preferences of order.
problem statement
While ordering items from any bakery application user have to going through complicated ordering process and there is nothing available regarding customization of cake item and packaging facility.
possible solution
A specially designed mobile application having simple, less and fast ordering process with easy to use platform with variety of package designs and customizable cake design option.
target audience
- 13 to 65 years age
- Middle class to high class segment
- Cake lovers
- College students, Housewives
- Any working professional
- Both Male & Female
- Event Planner agent
the approach
The approach to target these types of the audience would involve various target marketing strategies such are, social media marketing for middle age segment and college students, e-mail marketing planning for working professional and event management authorities, comparison tools for budget conscious audience and curated package offer for cake lovers.
my role
design thinking process
The design thinking process is a human centered and iterative approach to problem solving and innovation. it places a strong emphasis on empathy for the end users, creative problem solving, and prototyping with the ultimate goal of creating solutions that deeply resonate with users needs and preferences.
project timeline
empathize phase
PHASE ONE
qualitative research
Qualitative research involves in depth exploration and understanding of user experiences, behaviors and motivations. In the context of our application design, qualitative research will provide rich insights for the emotional and psychological aspects of user’s needs and preferences, which thus helping us to develop the improvements and pattern for application design where quantitative research alone may not capture.
Interview Questions
- Can you please describe a specific experience when you order a birthday cake online?
- How often do you order any bakery products from the bakery?
- What are the challenges you are facing while ordering any baker items online?
- Any challenges are you facing while getting your cake delivery?
- What are the factors that influence you to order online?
- How often do you want to customize birthday cake from any bakery?
- What are the plus points while ordering bakery items from any bakery?
- Would you want to give any suggestions to improve the overall experience?
- How long does it take you to upload your own design for your customize birthday cake?
- Is there any issue regarding the packaging facility?
- How long is the overall ordering process?
Key Insights
- Most of the user feeling confused and facing difficulties about ordering process, key insights is to simplify the ordering process by removing unnecessary steps and process.
- Most of the user unable to upload their own design for birthday cake modification. Key insights is to add an option for upload own image and text, that to be display on the customizable cake design.
- Qualitative findings underscore the high value placed on peer recommendation and cake ordering decision making. Trust in cake lovers insight is a key factor, reinforcing the significance of cake lovers content.
- Most of the user feel frustrated as there is no preview screen available for the selected packaging facility, key insight is user need an preview screen to know what they choose before screen to know what they choose.
- Most of the user did not clear how to add any extra items to the existing order, key insight is need an button for adding of any other items to existing order.
- These qualitative insights offer a deeper understanding of the unique challenges and desires of cake lover, providing valuable context for the design of the Bangalore bakery application platform.
quantitative research
Quantitative research is a structural approach to gather numerical data and statistics to measure and analyze specific aspects of a research problem. In the context of Bangalore bakery application, quantitative research will help you gather data to support your proposed solution and evaluate its effectiveness.
Have you ever order any bakery item online ?
Do you face any problem during ordering of items?
Does the overall ordering process takes too long?
Any issue regarding selecting the packaging facility?
Do you believe that user reviews and user feedback are essential when making any order?
Would you prefer to put your own design on printed cake?
Would you like to order cake for someone else with designed packaging facility?
Are you open to know more about various cake design and having discussion with others?
Key Insights
Quantitative research indicates a clear and robust demand among the cake lovers for Bangalore bakery platform. An overwhelming majority of about 90% expressed a strong interest in easy ordering process and some facility to customize the birthday cake. this insight the dual needs of cake lovers (simple ordering process & customization of birthday cake)
define phase
PHASE TWO
user persona
A user persona is a fictional representation of a target user group, providing key information such as demographics, behaviors and needs. It aids in understanding and empathizing with users, guiding product or services development to meet the user requirements effectively.
empathy map
Ankush's Empathy Map
Swatishree's Empathy Map
ideate phase
PHASE THREE
task flow
The easy process of ordering customizable cake from Bangalore bakery.
card sorting
information architecture
design phase
PHASE FOUR
high fidelity wireframe
visual design
testing phase
PHASE FIVE
usability study & iteration
Usability study help me to identify design flaws, determine if user enjoy the products and address problems early on. It can also increase the user satisfaction and accessibility. it can also help to reduce developmental cost, tailor products to user and combat cognitive biases.
