Bangalore Bakery
CASE STUDY
Enhance your ordering experience of customize cake from Bangalore bakery application platform. Large variety of bakery items and cakes available for all types of season and festival.
project overview
Bangalore bakery is an innovative platform designed to provide all the bakery items in details with a seamless and hassles free ordering experience, selecting and customizing the packaging facility and various cake design. It allows you to compare all other bakery brand’s item’s that suit your preferences of order.
problem statement
While ordering items from any bakery application user have to going through complicated ordering process and there is nothing available regarding customization of cake item and packaging facility.
possible solution
A specially designed mobile application having simple, less and fast ordering process with easy to use platform with variety of package designs and customizable cake design option.
target audience
- 13 to 65 years age
- Middle class to high class segment
- Cake lovers
- College students, Housewives
- Any working professional
- Both Male & Female
- Event Planner agent
the approach
The approach to target these types of the audience would involve various target marketing strategies such are, social media marketing for middle age segment and college students, e-mail marketing planning for working professional and event management authorities, comparison tools for budget conscious audience and curated package offer for cake lovers.
my role
design thinking process
The design thinking process is a human centered and iterative approach to problem solving and innovation. it places a strong emphasis on empathy for the end users, creative problem solving, and prototyping with the ultimate goal of creating solutions that deeply resonate with users needs and preferences.
project timeline
empathize phase
PHASE ONE
Qualitative Research
Qualitative research involves in depth exploration and understanding of user experiences, behaviors and motivations. In the context of our application design, qualitative research will provide rich insights for the emotional and psychological aspects of user’s needs and preferences, which thus helping us to develop the improvements and pattern for application design where quantitative research alone may not capture.
Interview Questions
- Can you please describe a specific experience when you order a birthday cake online?
- How often do you order any bakery products from the bakery?
- What are the challenges you are facing while ordering any baker items online?
- Any challenges are you facing while getting your cake delivery?
- What are the factors that influence you to order online?
- How often do you want to customize birthday cake from any bakery?
- What are the plus points while ordering bakery items from any bakery?
- Would you want to give any suggestions to improve the overall experience?
- How long does it take you to upload your own design for your customize birthday cake?
- Is there any issue regarding the packaging facility?
- How long is the overall ordering process?